Launching nationwide on 3 November 2025 to coincide with Movember, the LGBT Foundation is unveiling its Man Enough campaign. Following the success of its This Is What a Woman Looks Like campaign, Man Enough seeks to challenge outdated stereotypes and spark inclusive conversations about masculinity.
What it means to “be a man” in 2025 is a deeply polarised conversation, fuelled by harmful online influencer rhetoric and rigid gender identities. Suicide remains the leading cause of death for men under 50 in the UK, with LGBTQ+ men facing disproportionately high rates of suicide and depression. The Man Enough campaign seeks to change that.
Featuring a bold series of nationwide billboards, the campaign highlights men whose stories are rarely told in mainstream media – from trans men, non-binary people, men of colour, older men, and disabled men, to straight men who don’t conform to traditional ideals. It celebrates masculinity in all its diverse forms. Alongside a daring social media initiative, Man Enough will promote a positive, inclusive vision of masculinity, share real stories that reflect the full spectrum of male experience, and provide resources to help men support themselves, each other, and their communities.
To celebrate the launch of Man Enough, Shakeup Cosmetics – headed by British Beauty Council Advisory Board Members Jake and Shane Xu – has released a limited-edition Man Enough skincare kit, with 100% of profits donated to the LGBT Foundation to raise awareness and funds. The kit is perfect for the gifting season, offering £126 worth of products for £39.99. You can purchase it here. You can also make a one-off donation to the LGBT Foundation here.
