British Beauty Council spotted a great feature in Beauty Independent on the epidemic of similar packaging in the beauty industry.
This is a really good piece for beauty entrepreneurs who are struggling to create individuality and standout with the sameness of low volume/off-the-shelf packaging ‘solutions’, and includes comments from five respected packaging suppliers and designers at Lombardi Design, HCP USA, Roberts Beauty, Aptar and Asquan.
What’s behind the epidemic of similar packaging in the beauty industry
