The spa-specific course covers managing dysphoria during treatment, using the correct pronouns and titles, and the correct language to use on your website and on consultation forms.
The newest course from trans awareness educator and salon owner, Sam Marshall, and founder of Hair Has No Gender, Keri Blue, which is endorsed by Habia, ‘Trans Awareness for Spas’ has been created in response to discovering that very few transgender people feel comfortable visiting spa settings.
As well as covering managing dysphoria, using the correct pronouns and titles, and using the correct language on your website and on consultation forms, the course will also explain:
- treatment adjustments,
- inclusive marketing,
- managing temporary non-surgical alterations (wigs and binders),
- de-gendering services, and,
- understanding non-binary.
The course costs £197pp online via Zoom, or priced on application when done in-house. You can book it by contacting Sam Marshall via email on firstname.lastname@example.org where you request a call back to discuss further.
Sam launched the ‘Introduction to Trans Awareness for Hair, Nails and Beauty’ course in 2020, which covers where most people go wrong when it comes to transgender clients and staff, the common mistakes people make, and how to implement a new business and marketing strategy so you can see your business thrive.
This introductory course costs £97pp and is delivered online over Zoom. Book it by contacting Marshall via email on email@example.com where you request a call back to discuss further.
“Every hair and beauty brand, business owner and practitioner should complete the trans awareness training and ensure they are educated to represent, respect, and welcome everyone that they serve – not only their customers, but also their colleagues and peers in an inclusive way.”
– Helena Grzesk, chief Operating Officer at the British Beauty Council