The L’OCCITANE Group, an international group which manufactures and retails beauty and wellbeing products that are rich in natural and organic ingredients, has announced it’s acquisition of a majority stake in Sol de Janeiro, an innovative leader in the global prestige body care market.
Born of an authentic Brazilian philosophy of celebration and joy, Sol de Janeiro is a fast-growing, award-winning lifestyle skincare brand beloved by multi-generational, modern and global consumers.
Founded in the US in 2015 as a results-driven premium body care brand, with highly efficacious ingredients sustainably sourced from Brazil, Sol de Janeiro is one of the fastest-growing premium skincare brands in North America, with success across body care, fragrance and hair care products. It sells both directly to consumers through its website and through various premium retailers across the globe.
The acquisition is in line with the Group’s strategy of building a leading portfolio of premium beauty brands. Sol de Janeiro is a strategic fit for the Group in terms of brand recognition and identity, product quality, management capability, as well as growth, profitability and cash generation prospects. Sol de Janeiro’s digital presence and established body care business is complementary to the Group’s balanced geographical strategy to build a portfolio of strong brands in all major geographical regions. Meanwhile, Sol de Janeiro is expected to leverage the Group’s international presence to expand into new markets.
“I have always admired L’OCCITANE, a beautiful lifestyle brand anchored in a deep commitment to sustainability, and we are thrilled to have found a home with the Group to continue to drive our explosive growth. Furthermore, we are ecstatic to have found a partner who so deeply respects our brand vision and values of inclusivity, joy and self-celebration.”
– Heela Yang, Chief Executive Officer and Co-Founder of Sol de Janeiro