PUBLIC SURVEY: Is Beauty Inclusive?

Aug 2, 2020

“At the British Beauty Council we seek to support the beauty industry’s reputation and ensure it is recognised and valued by government and throughout the wider economy by consumers.

We know that there is much to celebrate in an industry that generates £30 billion to the economy and employs 590,500 people, but we also understand that not all feel equally represented. Our British Beauty Council Economic Report, 2018, produced with Oxford Economics demonstrates that this industry is an economic force greater than car manufacturing. However, some of our work has indicated that brands are not keeping up with the changes in consumer demographics, or worse are neglecting some consumers altogether. For the industry to serve all of us we want to find out from you if you feel included, represented and have access to the kind of products and services you need and desire.

So, in recognition of people of all ages, body shapes, skin tones, hair textures, abilities, and genders, whether you feel included and celebrated or not we need you to take part in this survey so that we can assess the state of inclusivity in the current climate.

The survey should take 10 minutes of your time and there is a prize to be won for 10 people chosen at random.

Thank you, your input is much appreciated and will contribute to our work creating a fairer, more consumer aware industry.”

Elizabeth Barnett-Lawton, President of Pillar, Education at British Beauty Council

Have your say and complete our public survey through the following link: https://www.surveymonkey.co.uk/r/IsBeautyInclusiveSurvey

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