This stands for Lesbian, Gay, Bisexual, Transgender, Questioning/Queer, Intersex and Asexual – in other words, people outside of the binary spectrum. ‘Pride’ is an umbrella term for celebrations that encourage people to be proud of their sexuality and gender identity.

Choosing to support brands that celebrate acceptance and who are inclusive with their product offering will help champion diversity in beauty.

Look for brands that support LGBTQIA+ charities and causes, either via campaign products, direct donations or brand activism.