This stands for lesbian, gay, bisexual, transgender, queer, questioning, intersex, asexual, and the + holds space for the expanding and new understanding of different parts of the very diverse gender and sexual identities.
‘Pride’ is an umbrella term for celebrations that encourage people to be proud of their sexuality and gender identity.
Choosing to support brands that celebrate acceptance and who are inclusive with their product offering will help champion diversity in beauty. Look for brands that support LGBTQIA+ charities and causes, either via campaign products, direct donations or brand activism.