In its 30th year, Look Good Feel Better (LGFB) supported more than 14k people and fundraised more than £1.8m
Look Good Feel Better (LGFB) is the only charity dedicated to building the confidence of people living with cancer. Its workshops put beauty and personal care at the forefront of treatment, empowering people to learn what bolsters their self-care.
In its most recent Impact Report, the British Beauty Council affiliate, uncovers the increasing importance of the charity as rates of the disease – particularly breast cancer – continue to increase. Via nationwide centres, the charity saw a 3,000 strong increase in people attending its services – which are all designed to allow people to ‘focus on yourself and not your cancer’.
Beauty brands and businesses are key to the success of the charity, with many offering workshops and fundraising opportunities. Benefit’s ‘Bold is Beautiful’ campaign has raised over £2m for LGFB and Refuge since 2015; The Perfume Shop has funded more than 3,900 workshop sessions as a corporate partner; and, Space NK continued to support the charity with its National Lipstick Day initiative.
On the success of LGFB in 2024, Ian Daniels, Director of Fundraising & Communications at the charity, said: ‘Feeling confident about our physical appearance is known to have a positive impact on our sense of well-being and self-esteem. When you don’t look like yourself, there is a sense of a loss of identity and people become less confident and more isolated… One of our beneficiaries said to us recently “When I didn’t look like a cancer patient I wasn’t’ treated like a cancer patient”.’
The report reveals that 99% of people attending LGFB workshops are female, with the majority of them being over 50. It does note, however, that there is an increasing number of young women attending the sessions.
‘As an organisation we are starting to see a growing number of younger people – women in particular – coming to us seeking our support and help. We believe the reason for this increase is that people are generally more aware of cancer at an earlier age, and in the 25-49 age bracket there are twice as many women being diagnosed with cancer, than men,’ shares Daniels.
The charity is changing its 2025 offering to cater for: cancer-related hair loss, men’s support, styling and hand and nail care.
As part of this, it has announced a merger with HeadWrappers – a hair loss advisory service, focusing on alternatives to wigs and offering practical tips. ‘As the charity sector faces growing demand for services amid financial and external challenges, bringing our organisations together allows us to combine our resources, expertise, and reach to make an even greater impact,’ shares Mark Flannery, CEO.
He continues: ‘True collaborative mergers are rare in our sector, and this partnership reflects a genuine desire to help more people with cancer.’
The charity hopes to increase its fundraising to £2.2m this year, a 25% increase year-on-year.
To read the full report, click here. Hard copies of the Impact Report are available on request, please contact julie@lgfb.co.uk for further information.
