#IWD2022: This is our industry and we are the women that make it

by | Mar 8, 2022

88% of the people who work in the hair and beauty industry are women – which is nearly twice as many women on average than in any other sector.

From salon owners to beauty journalists, the beauty industry is filled with talented individuals from all sectors. This International Women’s Day, Sweet Squared are shining a light on some of the incredible individuals within the industry.


Sweet Squared are launching the campaign with a video featuring British Beauty Council CEO Millie Kendall OBE, beauty journalists Lucy Partington and Laura Capon, KEVIN.MURPHY Educator Leonie Tobierre, and London Grace’s Director, Lauren Williams.


“Women are freaking awesome, as is our industry! The fact that our industry is 88% female driven is something to be celebrated, and this International Women’s Day that’s just what we’re doing. At S2, we’re proud to support so many amazing, savvy women on their journey and seeing them shine is one of the best feelings in the world.”

Samantha Sweet, Co-Founder, Sweet Squared.


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