K Beauty Sparks Sophisticated Hair Care Innovation by Pretty Analytics

by | Oct 16, 2018

The K Beauty hair market is showing steady growth. From this, many interesting hair care ingredients and innovative formulations have emerged that we will start to see translate globally. Pretty Analytics explores a selection of these today in a snippet from the Hair Future Forecast report.

  • Protein sources egg, silk and hydrolysed proteins are prolific key ingredients for hair repair.
  • Traditional medicinal ingredients, such as ginseng and camellia oil, are being infused in shampoos and hair mists bringing holistic hair care formulations to the table.
  • Innovation to fuel the waterless beauty movement includes hair wipes such as A’Pieu’s Hair Laundry tissues infused with argan oil and moon orchid extract to remove excess sebum from hair and protect from environmental free radicals. Another solid innovation is the A’Pieu Messy Hair Fix Stick infused with conditioning oils that also eliminate frizz and smooth down flyaways for a sleek finish.
  • Boosted by consumer demand, hair care offerings for colour and styling are on the rise as are more sophisticated offerings for the male grooming category.

The full Hair Future Forecast report goes into more detail on the South Korean hair market alongside China, Japan and Africa.

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