Tailored specifically to marketing professionals within the Health and Beauty space (though relevant to most businesses), this free event will inspire brands to consider Gen-X in a new light, backed up with powerful statistics and fiery panel discussions.
What’s it all about?
As the middle child between the larger cohorts of baby boomers and millennials, Gen X is often overlooked. But make no mistake: Gen X is outspending younger and older Health and Beauty consumers by up to 44%. Yet less than 5% of Health and Beauty brands in the US target Gen X.
The characteristics of the Gen X age group today are vastly different to what their parents were like as 40-55 year olds. Gen X are active, fashion-oriented and at the peak of their spending power. To many of them, age is just a number. And they are not ready to be labelled old quite yet.
Find out what language is most engaging to this group and find out how your brand can to tap into their vast spending power.
Details:
Date: Thursday 25th January 2024
Time: 11am – 12:30pm (GMT)