Established in the UK in 1992 The Fragrance Foundation UK Awards recognise excellence within the Fragrance arena and are known as the Oscars of the Fragrance Industry. The Awards Ceremony is held annually at The Brewery in the City of London and is attended by over 550 industry guests and celebrities including: Arlene Phillips, Julien Macdonald, Kim Kardashian, Natasha Kaplinsky, Paris Hilton and Richard E Grant.With live performances from Alesha Dixon, Blue, Boyzlife and Sophie Ellis-Bextor. Coverage of the awards is supported by the whole fragrance industry including press and retailer outlets engaging with consumers through advertising and promotional sites in store.