The Pure Beauty Global Awards are back for 2025—bigger, bolder, and more inclusive than ever before. As a globally recognised fixture in the beauty industry calendar, the awards shine a spotlight on the most innovative and outstanding products from around the world, welcoming entries from both emerging and established brands.
With nearly 500 product submissions this year, the competition has reached new heights. From next-gen ingredients and groundbreaking formulations to sustainable packaging and visionary branding, this year’s entries reflect the unstoppable creativity and evolution of the beauty world
They are beyond excited to unveil the 2025 finalists—a lineup that represents the very best across the beauty spectrum. Audiences are invited to discover this year’s trailblazers ahead of the winners being crowned at the prestigious ceremony on 8 May.
Winners are chosen by the Pure Beauty editorial team alongside a panel of industry experts, ensuring every decision reflects true beauty innovation and consumer relevance.