According to the Global Data, the Eastern Europe health and beauty market size was valued at $14.9 billion in 2022, with an annual growth rate of 3%. What’s more, according to Department for Business and Trade, Poland’s cosmetics market is the 6th largest in Europe and experts estimate that it will reach the value of EUR 4.5 billion as early as 2024.
Yet, so many beauty brands are unaware of the influence the Eastern European market could have on their global expansion. Enter Allegro – the ecommerce player garnering more than 20 million customers a month.
Join the British Beauty Council, the Department for Business and Trade and Boom’d to learn more about the exciting and emerging Eastern European beauty market, and how to expand into the market efficiently.
Speakers and agenda:Â
- Bogna Szulc-Roszkowska, Regional Director of Consumer and Retail at the British Embassy Warsaw, will provide an overview of the key opportunities and trends in the Eastern European beauty market.
- Paulina Turner, Co-Founder of Boomd eCommerce Agency, will share her insights into the market, the innovations taking place, and how to harness ecommerce to expand into the region.
Details:
Date + Time: 21st February 2024, 14:00 GMT
Location: Virtual