Coty Acquire Stake in KKW Beauty

by | Jan 5, 2021

Coty have acquired a 20% stake in Kim Kardashian West’s brand KKW Beauty, for $200million.

Together, Coty and Kim Kardashian West will focus on entering new beauty categories and global expansion beyond existing product lines. This includes the development of her skincare line, which remains on track for an expected launch in fiscal year 2022.


Image credit: @KKWBeauty


Kim Kardashian West (and her team) will lead the creative efforts relating to both product and communications initiatives, which will build on her global reach capabilities through social media.


Coty will have the overall responsibility for the portfolio’s development (skincare, haircare, personal care and nail products), and will leverage its complex understanding of the industry, as well as its commercial and go-to-market expertise. Through this relationship each party will leverage its unique strengths to enhance a high growth, direct-to-consumer (DTC) first beauty brand. Products will be sold through luxury beauty retailers, and owned digital channels.


Image credit: KKW Beauty


I’m so proud of how the KKW brand has grown over the past four years, and I look forward to working with Coty for the next phase of innovation, advancement, and the ability to bring new launches to customers all around the world. This relationship will allow me to lead the development of the creative elements that I specialize in, while benefiting from the incredible resources of an established company like Coty.”- Kim Kardashian West in a Press Release


Related reads:

Top social media trends to take into 2024, according to researchers

Top social media trends to take into 2024, according to researchers

With more brands budget being allocated to digital and consumers using their favourite platforms as beauty search engines, here’s everything you need to know about key social media trends heading into the new year  This weekend, I was indulging in my usual Saturday...

Autumn Statement 2023: What does it mean for beauty?

Autumn Statement 2023: What does it mean for beauty?

Last week, the Chancellor delivered his Autumn Statement 2023. Here's everything you need to know about how the measures will affect the beauty industry... The Chancellor of the Exchequer’s Autumn Statement was delivered on November 22, giving an update on the current...

For more information, check out:


Stay on top of what's happening across the British beauty industry with our weekly news updates, delivered straight to your inbox.

Thanks for subscribing to receive news updates from the British Beauty Council.

Pin It on Pinterest

Share this on social: