Halsey has launched the makeup line about-face, self-described as multi-dimensional makeup for everyone, everywhere. Inspired by and for our diverse and artistic community, we create makeup made with integrity and intention, for all stages of life.
about-face is available to buy from 25th January, but you can pre-order goods now. In an Instagram post announcing the launch, Halsey said ““about-face” is officially available for preorder now! many of you may already know that i have done my own makeup for concerts, red carpets, magazine covers, and music videos alike for a long time. it is one of my greatest loves, but i have always stood firm in the belief that makeup is about feeling cool—not looking perfect. i have worked tirelessly on this for years with an incredible team and i hope you feel my DNA all over it. PLUS it’s vegan and cruelty free :)”.
Image credit: @aboutfacebeauty
“I always feel the most free when I am creating looks without following any rules. The beauty industry has norms, but I want to encourage people to challenge those standards and allow things to be imperfect and fun.” – Halsey
Image credit: @aboutfacebeauty
