British Beauty Week 2024: Mark your calendars, the dates are set

by | Dec 15, 2023

After a game-changing British Beauty Week 2023, the dates are set for 2024. Mark your beauty calendars for an event that’s set to be bigger and better than ever before

British Beauty Week 2024 will take place from the 23-27 October

With a reach of over 12.2 million, 2023’s British Beauty Week celebration was record-breaking. Now, the British Beauty Council is back with the sixth iteration of its renowned beauty celebration and is encouraging brands to get involved.

Running from the 23-27 October, British Beauty Week 2024 will run under the theme of ‘A Beauty Industry that Looks Like You’. Designed to highlight the importance of representation and inclusion in British beauty, the theme will inspire brands to celebrate the various facets of the industry, whilst also considering the ongoing work that needs to be done to ensure all voices are heard, and appreciated, in our industry.

As ever, British Beauty Week will spotlight the diversity of the beauty industry through various activations. It will reinvigorate the sector in the run-up to peak season, by highlighting its influence through increased media inclusion and consumer awareness.

Much like this year’s event, which saw more than 80 brands and businesses take part, the Council is looking forward to collaborating with retailers, chains and independents across the country for 2024’s week-long event.

Previously, the British Beauty Council worked with home-grown retailer Space NK on a London-based pop-up. On the event, Emma Simpson Scott, Chief Commercial Officer at the brand, said: ‘Space NK is very humbled to have partnered with the British Beauty Council and sponsored the British Beauty Week Trade Hub… We are proud of our partnerships with so many inspirational British beauty brands who have made waves in the industry, not just domestically but internationally as well. Thank you to the British Beauty Council for all of the work that they do promoting our exciting and dynamic industry.’

The Council is excited to launch the dates of British Beauty Week 2024 and is urging brands and businesses to get in touch with the team to start plans early.

Are you interested in taking part? Email the Partnerships team

To stay up to date on the event, keep an eye on our news channels, and check the British Beauty Week website.

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