The British Beauty Council has launched a new campaign to encourage people to return to hair and beauty salons – and help get high street and city centre businesses back on their feet.
More than 7,000 salons in the UK have gone out of business since March last year following the forced closures in light of the pandemic; the British Beauty Council fears more businesses will suffer the same fate unless people start returning for treatments. While salons in England were able to reopen on 12 April 2021, they continue to run at 30% less capacity due to Covid restrictions, resulting in more than 3 million fewer appointments than would have been otherwise.
The “Oh Hello Beauty” poster and social media campaign aims to reverse the decline, by showing how beauty can help people feel their best.
“We need to support the high street and city centre premises-based businesses. The personal care sector has not only struggled with the many months of closure and the on-going costs related to keeping their businesses alive – they are also not yet seeing the numbers of clients coming back to salons and stores that they had pre-Covid.
We need to bring the joy back to beauty by encouraging clients to come back to experience the array of services we offer – most of these require immense skill and can’t always be replicated at home.”
– Millie Kendall, chief executive of The British Beauty Council
The UK’s £30bn beauty industry was one of the sectors most heavily impacted by coronavirus measures, with hair and beauty salons closed for 140 days of lockdown. It employs more than 600,000 of which more than 80% are women. Full-time equivalent employment numbers are down 21% on 2019, as staff hours were cut and redundancies made despite the furlough scheme. At £30bn, the beauty industry contributes more to the UK economy than pubs, which contribute £23bn a year.
“The beauty sector is so crucial to our recovery from Covid, not only for boosting jobs and local high streets but also for the career opportunities it provides to so many young people, particularly women, and the uplift beauty treatments can give to people’s mental health and wellbeing.
I have had two drastically-needed post-lockdown haircuts in the last year so I know for myself how important it is to back these vital businesses and keep salons thriving.”
– Small Business Minister Paul Scully
The “Oh Hello Beauty” poster and social media campaign was developed in partnership with creative agency M&C Saatchi, with support from patrons of the British Beauty Council, Facebook INC, JCDecaux and Zenith Media. The British Beauty Council are proud to present Oh Hello Beauty, a campaign to promote the importance of the beauty industry and to encourage clients to return to their much-loved pros.
Say #OhHelloBeauty and celebrate the talented and valuable hair, beauty & wellness workforce.
You’re invited to bring beauty back into your life! How salons, stores and experts can get involved:
- Head to the British Beauty Council website
- Download your Oh Hello Beauty campaign posters and social media assets
- Print your posters out in either A2 or A3
- Place facing outwards to the street in your salon window
- Use the social media assets on your Facebook and Instagram accounts, tagging @britishbeautycouncil and #OhHelloBeauty.
- Use the Gifs and Stickers available via Instagram Stories to help spread the word.
- Get your clients involved! Ask them to post pictures of themselves after a visit to you, using #OhHelloBeauty.
Oh Hello Beauty assets are available to download here: http://bit.ly/ohhellobeauty
Explore the Oh Hello Beauty Toolkit here.