British Beauty Council Patrons Boots have reintroduced makeup testers, brow treatments and in-store consultations.
The Telegraph reports that “As part of an update to its safety measures in beauty halls, Boots is reintroducing testers among its premium beauty and fragrance brands, as well as in-store brow services. No7’s Match Made service is also set to resume and select brands will begin offering make-up consultations once more.”
“During lockdown, so many of our customers told us how much they missed the experience of browsing, testing and shopping beauty at Boots. We’ve worked meticulously over the past few months to re-introduce the right measures at the right time so everyone can get back to the fun and excitement of discovering new products and finding new brands, whilst feeling completely safe and reassured.” -Joanna Rogers, Trading Director and VP of Beauty at Boots
What can you expect?
- Testers will not be available for all brands, and may vary within each store
- Customers will be able to test makeup on themselves using disposable applicators
- Perfume testers will be handled with strict hygiene and hand-washing protocols overseen by the Boots team
- The Boots Make-Up Exchange Promise, which allows customers to exchange make-up that turns out to be the wrong shade, will remain in effect
- Touch make-up services will be available across some premium brands including Clinique, Dior, Urban Decay and IT Cosmetics. These appointments can be pre-booked in-store and consultants will follow updated safety plans.
- Brow treatments, including waxing and tinting, will also be reinstated at Benefit counters in selected stores
- Boots Beauty Specialists will continue to offer advice and guidance across all brands through touch-free consultations