Launched this week by British Beauty Council Advisory Board Member Scott Wimsett, and Arizona Muse, The Feel Good Fellowship is a ‘safe place’ for progressive brands and their consumers.
The Feel Good Fellowship is a registered CIC, a Community Interest Company, which means they work similarly to a charity, with any profit that is made being used to educate their community about the work they do. The company will be promoting Truth Films which focus on brand’s intentions and promises to improve in the future.
Credit: The Feel Good Fellowship
Working across both fashion and beauty, The Feel Good Fellowship say that “Honesty around the strategy for improvement will lock in the all important loyalty from our customers who are needing to ask some probing questions at this time. The Feel Good Fellowship is a ‘safe place’ for progressive brands and their wise, informed and curious consumers to ‘hang out’ together, in the fellowship and share well researched, feel good, informal, accurate and informative video content around a brands commitment to building a better future. As an independent platform, we ask the question on behalf of your citizens – who are you really?“
Alongside the British Fashion Council, the British Beauty Council are Patrons of The Feel Good Fellowship.
To find out more, watch their launch video below and visit their website here.
