Sharmadean Reid MBE, Alex Brownsell and Alisha Dobson have launched Bleach London’s debut wig collection.
The global wigs and hair extension market is forecast to reach revenues of $10billion by 2023, reports Naomi May. The collection of wigs will be available to buy via Beautystack, and will range from £230 to £3000.
“We wanted the collection to be as diverse as the looks our clients request every day in salon, so it was important for us to work with different hair textures, lengths as well as colour techniques from a more traditional balayage to our bolder, bright box braid wigs,” says Alisha Dobson, owner of Bleach Brixton. “The beauty of partnering with Beautystack is that you have the option to order a wig ready-to-wear if you’re looking for inspiration, or request a custom look so we can make the colourful hair of your dreams a reality.”