Backlash against makeup in Korea

by | Nov 18, 2018

British Beauty Council are fascinated to read in The Guardian a story about an apparent backlash against makeup in Korea – beauty’s new horizon.

While there are no actual statistics to show a decline in sales of cosmetics, anecdotal evidence suggests this backlash is starting to hit bottom lines.

It’s thought that the movement is triggered by what some see as a very narrow perception of beauty in Korea, alongside the way they think it sexually objectifies women and legitimises their subordination to men.

The movement is also being reflected in the way some women dress.

? Dazed Beauty

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