VIEVE announce first pop-up

by | Oct 25, 2021

VIEVE, founded by British Beauty Council Advisory Board Member Jamie Genevieve, has announced their first pop-up!

Date: 29th October – 5th November

Location: Princes Square, Glasgow


What is VIEVE

VIEVE was born from an innate passion for artistry and a deep understanding of the positive impact makeup can have. It’s high performance, aspirational yet accessible, created by makeup pro and beloved beauty digital creator, Jamie Genevieve.




”There was a feeling of being overwhelmed with choice so it was important to me as I developed the brand that VIEVE was a collaborative process guided by my audience. I knew I had to create something that felt effortless but still delivered.”

Jamie Genevieve


Announcing the pop-up on Instagram, VIEVE soon garnered hundreds of comments of excitement, including support from Sali Hughes and Lisa Potter-Dixon amongst many others. One comment reads “I am so there with Bells on 🔔🔔🔔”, another already asking for more pop-ups across the UK.


VIEVE will be opening it’s physical doors for the first time in Glasgow at the end of this week!

Follow @VIEVEMuse on Instagram.

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