The Hygiene Bank launch Christmas Appeal: #ItsInTheBag

by | Oct 19, 2021

British Beauty Council Charity Affiliate, The Hygiene Bank, have announced their 2021 Christmas campaign.

The Hygiene Bank’s core ambition is everyone in society will have access to the essential products needed to feel clean, confident and healthy. This November, The Hygiene Bank are collecting donations of hygiene gift bags to help make life a little better for those of us in need this Christmas.


“Those who don’t have the means to access hygiene products can be held back from fully participating and contributing to society. It can lead to a crippling lack of confidence and leave those affected feeling isolated, excluded, shamed, bullied and/or humiliated. Christmas time can be especially stressful, that’s why we started our #ITSINTHEBAG appeal to help those struggling to afford the basics by providing a gift of products they may otherwise go without. Help us by making a donation and give the gift of clean this Christmas.”

– Lizzy Hall, Founder


How you can get involved:

  1. Check the map for your local participating team.
  2. Choose a bag you no longer use that is in good condition, you may also make or buy your bags. Decide who the bag is for (e.g. male, female, unisex, family, child, baby).
  3. Fill it up with toiletries – beauty, grooming, household and hygiene essentials (new, unused and in-date); everyday items such as deodorant, shampoo, period products and shaving gear. Add a little luxury treat such as makeup, fragrance or skincare.
  4. Take the filled bag (or bags!) to an official #ITSINTHEBAG participating drop-off point.

Additionally, you can donate via Just Giving.

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