The Beauty Industry: Lessons from COVID-19

by | Jul 10, 2020

The impact of COVID-19 on our lives has been tremendous, in these uncertain times we are reflecting on what the future of our industry will look like. 

Following on from the British Beauty Council Advisory Board meeting and a subsequent Think Tank with our members, we asked the beauty industry for their help in completing a survey so that we can further determine the needs of our industry. From this, we aim to work with the British Beauty Council Advisory Board to commence a plan of action on how best to support the government on rebuilding our hair and beauty industry.

The ‘LESSONS FROM CORONAVIRUS SURVEY’ was compiled to allow our community and members of the public to provide their personal feedback on how we can help rebuild the beauty industry following COVID-19 and beyond.

The survey captured over 1000 responses with the majority submitted in the second half of June 2020.

Please note that the data which was gathered for this survey was prior to the Government guidelines update on July 9th. 

Here are some of the key insights from the survey: 

  • 93% of health and beauty businesses state that they feel ”confident to extremely confident” in the return to business and for coping with new measures in place. 
  • 70% of survey participants felt that the government has lacked clarity in advice and guidelines for the beauty sector 
  • 90% of survey participants believe they would benefit if the Hair & Beauty services sector was regulated
  • Due to lack of government clarity, those surveyed found the most useful sources of industry information and guideline updates to be industry bodies and social media

You can read the full report and its findings via the link here.

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