Is the future of beauty in gaming?
From the integration of AR technology, to rewards upon purchase, beauty retail has been adopting gamification methods to enhance in-store and online experiences for many years now. But how can the beauty industry utilise gaming itself to promote the future of the...
Professional Beauty London: Makeup Competition Winners 2021
Professional Beauty was back this weekend with their prestigious Makeup Competition. Lan Nguyen Grealis, Competition Director and top MUA ran the two-day Makeup Competition, which consisted of five categories – Editorial, Film, Creative Influence, Bridal and...
Beauty Pop-Ups are Back!
Have you missed exploring beauty pop-ups? British beauty industry legend Caroline Hirons has announced the launch of the ‘Hall of Fame’, a pop-up shop with exhibition space, taking place at the end of this month; Makeup Extraordinaire Lisa Eldridge has...