Selfridges encourage greater wellbeing with the launch of SUPERSELF

by | Feb 7, 2022

World-renowned British department store Selfridges has announced it’s creative theme for 2022: SUPERFUTURES, launching first with SUPERSELF.

SUPERSELF begins with the idea of inner wellbeing, with the project offering an ‘unexpected journey of self-discovery for visitors to both physical and digital stores’. Coining the term ‘feel-goodness’, Selfridges are launching a number of activations, encompassing personal innovation, self-care and positivity.

 

Founded by British Beauty Council Advisory Board Member, Sharmadean Reid MBE, The Stack World is partnering with Selfridges to provide a new kind of Retail Therapy. This partnership will offer an array of ‘enlightening sessions’, from breath work to confidence coaching, with expert practitioners selected in collaboration with The Stack World community.

 

As well as the various activations available, SUPERSELF will feature a carefully curated selection of products which promote a ‘future-ready’ mindset, including a collection of innovative beauty and lifestyle offerings.

 

“We are excited for customers to experience SUPERSELF, the first part of our creative theme for 2022, SUPERFUTURES. It is all about exploring ways to help our customers ‘live brighter’ – from feeling good to living more sustainably. We’re reconsidering retail therapy, connecting our customers with self-development therapy and coaching sessions – from sex therapy to confidence coaching to gut health and nutrition, in partnership with The Stack World. We’re experimenting with mood-boosting pods, in the form of ‘techno-delic’ head-trips with Sensiks. And we’re bringing to the fore the myriad of ways Selfridges can help you become your SUPERSELF – through fitness, sustainability, beauty, food, creativity and more.”

– Emma Kidd, Selfridges acting Creative Director

 

In addition to the physical activations in-store, the Selfridges website and social media channels will host exclusive content from AR and 3D animation studio YONK.

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