The British Beauty Council are pleased to announce that Rodial have become a Patron, and to introduce them to you.
We spoke with Maria Hatzistefanis, founder and CEO of The Rodial Group, to find out more about the brand, what excites them about the British beauty industry, and why they wanted to become a Patron.
As a new Patron, it would be great to find out more about the brand:
I created Rodial in 1999 when I saw gap in the market for a results driven, targeted skincare brand. My ethos has always been to create really active, ingredient-led  and hi-tec products with an edge. Over the years Rodial has evolved into a full skin and makeup complexion brand, available in over 30 countries globally in luxury stores such as Selfridges, Space NK, Neiman Marcus and Saks. Rodial bestsellers include the cult Banana Lowlighter which has become a sensation with 10 global sell-outs across the past year, waiting lists of over 10k and attention form countless influencers, makeup artists and celebrities. The Rodial VIT C range has also developed a cult following, our VIT C Pads are another product that we cannot keep in stock due to its brightening and pigmentation fighting qualities. I am proud to say that Rodial is still privately owned with no outside investment, one of the only brands to retain this status in the UK. I explore the highs and lows of building Rodial in a competitive industry in my three books: How To Be An Overnight Success, How To Make It Happen + How To Live Your Best Life.
What excites you about the British beauty industry?
The British Beauty industry is an exciting place. There are brands that have originated from Britain that are now some of the biggest brands in the world, it is exciting to be part of such a forward-thinking, innovative industry. Anything is possible.
We are delighted to have you on board, why did you want to become a Patron of the British Beauty Council?
I feel that my 20+ years of experience in the beauty industry, building a brand, running a privately owned, female -led beauty brand really gives me the expertise to help and mentor others that are looking to build their own brand. I really have seen it all, there have been gut-wrenching lows and incredible highs, this industry is tough but amazing. I have seen brands come and go, and I know what it takes to have the best chance of success in this industry. I am really excited to be a patron and work with the British Beauty Council, the start of a very special relationship for myself and Rodial.
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