As part of its continued plan to reinvent beauty on the high street, and a commitment to offer more sustainable choices to its customers, Boots is now offering British-born brand, REN Skincare, as part of their assortment of over 500 covetable beauty brands.
With a pledge to never compromise on efficacy and a commitment to innovate powerful bioactive formulations with sensitive skin in mind, the brand rapidly built a cult following since its launch in London in 2000. Known for its clinically proven results and unique ‘Clean to Skin. Clean to Planet’ ethos, REN Skincare is passionate about protecting the planet and its resources by reducing the waste that is produced at every stage of the production, distribution, and promotion of the skincare portfolio.
With zero waste in mind, REN products are packaged in ever-evolving more sustainable solutions – having made its Zero Waste pledge in 2018 and achieved that goal at the end of 2021 to only produce packaging designed to be recyclable, containing recycled materials or that is reusable. This is now proudly supported by the Recycle at Boots scheme: register your empties and bring them into one of the in-store recycle bins at Boots to earn Boots Advantage Card Points and help lead the way to a more sustainable future.
“Consumers have been asking for this partnership for some time, and we are very excited to bring REN to Boots. With our consumers in mind, this solid partnership of two UK based brands, makes our clean skincare brand more accessible. Boots is home to more brands than anywhere else on the high street, and together, we now bring a new option for those looking for sustainably-focused, highly efficacious, sensitive skin-care. We are delighted to be partnering to reach new heights within the beauty and sustainability space, together.”
– Michelle Brett, CEO of REN Clean Skincare
The REN Skincare ranges available at Boots will include an edit of face and body skincare staples including: Evercalm™, Radiance, Bio Retinoid™, Moroccan Rose and Atlantic Kelp. REN Skincare will officially launch online on boots.com from 5 July 2022, and in-store from September 2022.