‘Redefining Beauty Discovery and Commerce’ Event with TikTok Shop
Social commerce is booming, in just four years TikTok Shop has become the UK’s -largest online beauty retailer, with more than 30,000 brands now second active on the UK platform, and one beauty product sold every second. The British Beauty Council partnered with TikTok Shop for an in-depth exploration of the platform’s transformative impact on beauty retail and the scale of the opportunity.
How To Go Viral: A Masterclass From The Biggest TikTok Beauty Brands
Going viral on TikTok Shop can transform a brand overnight – but long-term success requires much more than a trending moment. The British Beauty Council partnered with patron Unsociable, World leading TikTok Shop partner agency and Helm, the club for scale-up founders and CEOs, with industry leaders from The INKEY List, Wonderskin, L’Oreal, Rebel Rebel, The Despatch Company and TikTok Shop to share how brands can turn virality into lasting growth.
From Experimentation to Execution: Is the Beauty Industry Ready for AI-led Commerce?
Partnering with Pattern, the leading global ecommerce accelerator, the British Beauty Council hosted an intimate breakfast event examining how AI is transforming commerce in the beauty sector globally, and how brands can leverage it without losing their unique identity.
How will beauty and wellness develop in 2026?
Here, experts from Circana share their predictions in this space using data driven insights…
LED masks and Oura rings are becoming as commonplace in beauty routines as hyaluronic acids, cream cleansers and lip balms. According to Circana, the facial devices and tools category grew by +59.1% last year and 68% of consumers use a watch, ring, or wristband to monitor their health.
Your Guide to Trading In or Exporting to South Korea
South Korea holds a unique space in the cosmetics and skincare world. Following the rise of “K-beauty”, it has become one of the most influential countries in the beauty industry. The country also has a strong appetite for British brands and many big players, such as Lush, are already well-established in the Korean market.
How is AI shaping beauty? Democratising industry, personalising techniques and increasing efficiency.
Ai is the acronym on everyone’s lips. This British Beauty Week we brought together experts from across beauty and tech to explore how it’s shaping the future of beauty.
Talking About My Regeneration: Unpacking the ‘It’ Trend
The ‘it-trend’ everyone is talking about is longevity and regeneration. This British Beauty Week, we brought together leading experts from across brand and clinic to unpack this movement and discuss where it’s heading.
Misinformation a growing concern in young people according to new Curriculum Assessment Review
Earlier this month, the Department for Education published its Curriculum Assessment Review (CAR), calling for better education on misinformation, as well as climate and sustainability in the face of changing digital trends and prevalence of Artificial Intelligence (AI).
Government AI Skills Framework to help 7.5 million workers
The government has announced that it intends to unlock up to £400 billion in growth by 2030 through a new AI Skills Framework. But, how will this aid the beauty industry?
Space NK launches first shopping app
British Beauty Council Patron, Space NK, have unveiled their first shopping app.
