After the success of wash and styling treatments at its Liverpool store, Lush is set to open its first salon in Brighton this Autumn. Offering ‘a holistic approach to hairdressing and barbering’, the destination will champion the ethos ‘all are welcome, always’
Opening on Brighton’s Trafalgar Street, the Lush HairLab will offer a range of services priced between £55 and £80.
From no-mirror and silent treatments to in-house textured hair specialists, the salon will harness Lush’s product range to deliver holistic treatments designed to put the client first.
On the brand’s leap into the service sector, Daisy Evans, Hair Lead at Lush, said: ‘We’re looking forward to welcoming everyone to the Lush Hair Lab to witness the future of hair services – where self-expression and excellence combine to redefine your hair journey.’
This more inclusive and environmental approach to hairdressing follows a wider shift within the industry to ensure services are tailored to individual clients. In fact, British Beauty Council Advisory Board Member, Sophia Hilton, has been offering mirrorless cuts for some time now.
Speaking to Glamour back in 2022, Hilton said: ‘From a scientific point of view we are six times more likely to remember the negative than the positive, so no matter how fabulous that final ‘reveal’ moment is at the end of the service, it is never going to replace the painful hours our client experienced before as they had the time to sit, stare and pick apart their perceived imperfections. The ‘Mirrorless Haircut’ eliminates that.’
Lush’s natural henna hair dyes will take centre stage at the salon. First sold in 1995, the product was designed to reduce salon waste and environmental impact. It will continue to do so the same today, by removing ‘colour molecules unconsumed by the dye process, as well as mutagenic byproducts… from water systems,’ said the brand.
Lush has also pointed towards its re-use strategy for hair cuttings, saying: ‘Clippings are also usually thrown in the bin, even though these can be used to soak up oil from the ocean floor and help fertilise food crops!’
