Look Good Feel Better: World Cancer Day 2021

by | Feb 4, 2021

February 4th is World Cancer Day 2021, British Beauty Council Charity Affiliate Look Good Feel Better (LGFB) connects and supports people living with cancer around the world.

COVID-19 has fundamentally altered the delivery of cancer support services – rendering face to face support virtually impossible.  


Global cancer support charity, Look Good Feel Better, reflects World Cancer Day 2021 focus: “Together, all our actions matter” by announcing that 90% of the organisation’s affiliates (24 of 27 countries) swiftly switched vital group services to offer virtual workshops for people in cancer treatment during the Covid-19 pandemic.  This continuity of service and support in the midst of a global pandemic underscores the charity’s commitment to serve people with cancer around the world. 


Look Good Feel Better’s virtual delivery model has enabled people around the world to learn how to address the emotional and appearance related side effects of their cancer treatment – like skin changes and loss of hair, brows and lashes alongside increased stress and isolation -from the comfort and safety of their homes. 


The global pandemic has put a halt to many things but sadly, cancer hasn’t stopped” says Sarahjane Robertson, CEO of Look Good Feel Better UK. “We know that Covid-19 has made people living with cancer feel even more isolated, vulnerable, stressed and worried than ever before. Look Good Feel Better is determined to keep on offering an opportunity to come together for a boost of positivity, confidence and a chance to learn lots of new skills and techniques during these very challenging times.”


According to its global programme data, Look Good Feel Better affiliates in 24 countries, including the UK, now offer virtual workshops or online content for people living with cancer.  Virtual workshops are live gatherings via Zoom which include instruction from trained experts on skincare and make-up, nail care, wigs, hair care and head coverings as well as grooming, shaving and skincare advice for men.  Look Good Feel Better’s mission is to help people not only to look but to feel like themselves again, giving them a sense of confidence and control during what can be a very unpredictable time.  


Undergoing cancer treatment during this pandemic is incredibly scary and I know many people have been isolating for nearly a year.  Joining a virtual session a month ago was transformational for me.  I’d been feeling increasingly low and didn’t want to worry my family.  Chatting to other women and learning new ways of making myself look more ‘normal’ was fantastic.  I even put a bit of make-up on to walk my dogs now!  Knowing that Look Good Feel Better is offering such positive support around the world makes such a difference”.  Bev – Carlisle, UK 


For more than 30 years, Look Good Feel Better has provided free services teaching skincare, make-up and grooming techniques, helping people with cancer manage the physical and emotional side effects of cancer treatment. The charity has served more than 2 million people globally across its network of 27 countries. 


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