Lisa Eldridge Beauty is making the ‘best department store in the world’ its permanent home from June 1st 2023

Eager-eyed beauty fans will have spotted Lisa Eldridge teasing the location of her first full-time bricks-and-mortar beauty store on Instagram stories earlier this week. 

Yesterday, we received confirmation that the cult Seamless Skin Foundation and brand new Skin Enhancing Treatment Cleanser will soon be housed in Selfridges. And, taken home in that iconic yellow bag.  

Following the success of the House of Eldridge pop-ups – which was underpinned by the expertise of on-hand makeup artists, who shade-matched and shared tips with shoppers – the brand’s entrance into Selfridges feels like a seamless next step. 

Selling alongside heritage brands including Chanel and Guerlain, and emerging ventures like Ruka, the iconic beauty hall is the perfect fit for Eldridge, mirroring her longtime industry influence and future-ready formulations. 

The imminent opening into permanent retail is seemingly part of a wider expansion for the brand. 

Only last month, the legendary makeup artist carved out space in the skincare market, launching a cleaner and enhancing mist. And, in February, eight new shades of the much-loved Gloss Embrace lip glosses hit the online store. 

To celebrate her first permanent direct-to-consumer concession, Lisa and Selfridges will be hosting pop-ups in London, Manchester and Birmingham. Lisa and her team will be gifting a limited-edition Lisa Eldridge Lip Colour to the first 200 customers to visit. 

Lisa Eldridge Beauty will launch permanently in Selfridges London on June 1st. Pop-ups will occur at Manchester Trafford Selfridges from 19th – 2nd July, and Birmingham Selfridges from 10th July to 23rd July.