Just Add Beauty is a new fashion and beauty retailing concept developed by an ex-Grazia Beauty Editor. Samantha Freedman explains how it pairs beauty with likeminded fashion brands, enhancing customers’ shopping experiences and creating new revenue streams for participating brands.
“I started Just Add Beauty this year after working as a beauty editor at Grazia and Look Magazine for over eight years. I was frustrated with how beauty was being retailed – the market was saturated with so many brilliant brands but there was little direction for the consumer, leaving them confused and over whelmed when it came to making their next purchase.
“By partnering together likeminded brands through my new retailing concept I’m able to enhance customer’s shopping experience with the addition of beauty. For every fashion retailer that joins with me, I’m able to add beauty onto their site in well curated ‘editor-approved’ edits. Beauty and fashion can be paired together onsite, bought at one checkout and received in one package – the customer journey is seamless.
“The future for Just Add Beauty is to have 10 fashion retailers working with me by the end of the year. I’m currently at three, so a little way to go. But I have had such great support from my contacts in the industry and currently have over 60 beauty brands signed up”.
Contact Samantha via @just.add.beauty for more info.
