Here’s what happened at British Beauty Week 2022, and how to catch up on events you missed

by | Sep 18, 2022

Last week, we celebrated the best of British Beauty. With over 120 IRL and virtual events nationwide, it was our most far-reaching British Beauty Week to date. Here’s a round up of the schedule if you missed it or simply want to reminisce…

Whether you visited your local Space NK, tuned into a webinar from Sali Hughes and Superdrug or attended Adam Reed’s panel talk, you were part of a country-wide coming together of the UK’s beauty community. British Beauty Week 2022 enabled consumers, businesses and media brands to connect in new ways. 

From finding out more about science and beauty at The Unseen’s exclusive East London evening event to settling into a complimentary hand massage at the Weleda Skin Food Covent Garden pop-up, London was bustling with activity. It didn’t stop at the city, we also ensured the seven-day celebration touched those living outside of the M25 – Juni Cosmetics hosted five events at their Norwich store and Sam McKnight made an appearance at Space NK Edinburgh.

Millie Kendall, chief executive, OBE said: “Seeing the industry come together at such a challenging time to celebrate what beauty means to Britain was overwhelming. So many brands stepped up, from large and small brands to retailers and creators. It really showcased ‘the power of beauty’.

“We saw Space NK activate all over the country with brands like By Terry, JVN and Paula’s Choice. Meta opened up its offices to share insights and learnings for brands and content creators, and we started to make headway with a Plastics Summit dedicated to making real change for the better in terms of our industry’s environmental impact.”

The Plastic Solutions Summit brought together leading influential voices from the likes of Estée Lauder Companies, P&G and Boots to formulate a roadmap for a plastic free future of beauty. Key contributors included Professor Hugh Montgomery and Zac Goldsmith, the Minister for the International Environment and Climate. Together, business and government collaborated to create a clear roadmap for the industry which we are excited to share with you in due course. 

We also launched our Future Talent programme with the STEM Ambassador Summit, which highlighted the diverse range of careers within the beauty industry which rely on basic science, technology, engineering and maths (STEM) qualifications. The summit coincided with the release of four Future Talent films featuring Jamie Genevieve, The Welsh Twins and The Plastic Boy aimed at young people interested in a career in beauty and STEM.

Did you miss one of British Beauty Week’s digital events? We have created a list of the highlights below:

The importance of head care, hosted by Arkive Headcare

Adam Reed hosted an exclusive head care-focused panel talk this British Beauty Week. The Arkive Headcare founder was joined by Anna Teal from Aromatherapy Associates, Millie Kendall and leading skincare expert Annee de Mamiel to talk about the beauty industry’s positive contribution to mental health and well-being.

Watch the Instagram Live here. 

Building a Brand with Sali Hughes and Superdrug

Planet Positive Beauty: The conscious consumers’ demand for transparency

The Brand Book: A global and digital trade show for the beauty industry from Beauty Bulb

Empowering solo operators to build a successful business with Timely

Interested in taking part in British Beauty Week 2023?

The annual event will take place from the 4th – 10th September. Whether you are a brand, retailers, salon, charity or e-commerce platform, we are inviting businesses of all sizes to create engaging initiatives and events. For more information about how you can be involved at British Beauty Week 2023 please contact

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