The British Beauty Council is not a regulatory body, but it plays a vital role in shaping and supporting the development of regulation by acting as a bridge between industry and the UK government. Its support for regulation is primarily delivered through lobbying, data-driven advocacy, and advisory partnerships. The Council supports the sector through:

Government Liaison: The Council generates ongoing conversations with the government to advocate for the industry’s interests and works closely with departments like the Department of Health and Social Care to ensure any new regulations are fit for purpose and protect workers.

Lobbying for Standards: The Council successfully spearheaded industry lobbying for the regulation of the aesthetics sector, leading the government to confirm new licensing schemes and age restrictions.

Supporting Trade Organisations: It works alongside and supports sector-specific trade organisations that oversee professional standards.