Following this year's successful campaign, which achieved a total reach of over 16 million and recently won the Voice of The Year Awards at the European Natural Beauty Awards, the British Beauty Clean Up returns in March 2027.

Whether you’re a beauty brand, a retailer, a salon owner or any other business that feeds into our beauty ecosystem, the award-winning campaign brings the beauty industry together to tackle beauty waste and champion more sustainable and circular beauty practices. Shining a spotlight on refill and reuse and recycling hard-to-recycle beauty packaging.

Join the British Beauty Council’s Chair of the Sustainable Beauty Coalition, Victoria Brownlie MBE on Wednesday, 25th November 2026 at 09:30 AM for briefing where we’ll discuss:

• The vision for 2027: The campaign plan for 2027 and why your brand should join the movement.
• Why participate: How the industry got involved last year and the impact it had.
• How to join: Guidance on signing up as an official campaign partner ahead of the March launch.

Webinar Details:

• Date & Time: Wednesday 25th November 2026 | 09:30 AM GMT
• Format: Online briefing

Whether you've backed the campaign since year one or are considering signing up for the first time - we'd love you to join us and see how you can get involved and drive change through reuse, refill and recycling.