Short form video is the next big shift in how we make, watch and share entertaining content. Part of a cultural shift away from polish and towards a culture that celebrates relatability and authenticity. Reels is the future of entertaining storytelling on mobile. As part of an ecosystem where billions of people come to discover, […]
Learn what buyers look for from a new brand, how to make a great impression and what is often missed by brands when pitching from Wizz Selvey, former Head of Buying at Selfridges. Discover the inside scoop from Wizz (a former buyer) who has been pitched to thousands of times. Understanding the buyer and how […]
Join Wizz to kick off the new year with a consumer, retail and digital trend forecast. The past year has accelerated how, where and why people shop, again! How do you adapt your strategy to ensure you ride the wave of the year ahead and come out on top? Consumer Trends: The rise and fall […]
Join this webinar to learn how UK brands and retailers can overcome the potential inflationary and recession pressures by offsetting their potential losses in core markets by expanding to the Middle East, one of the best-performing markets in 2022 and 2023. Department for International Trade's expert Judith McElhinney will walk you through the opportunity in the […]
The beauty industry contributes over £30 billion pounds to the British Economy. The market is both meaningful and strategic and often considered the gateway to the EU for American beauty brands. As the industry recovers from the uncertainty of Covid-19 and navigates the current cost of living crisis, Stirling Murray, Founder of The Red Tree, […]
Ambiente is taking place from 3rd to 7th February 2023. Click here to find out more. This event is supported by the Department for International Trade's (DIT) UK Tradeshow Programme. The UK Tradeshow Programme offers government support to help UK businesses successfully attend or exhibit at selected overseas trade shows. Open to UK SMEs […]
Do you want to boost your cosmetics and beauty sales? Join this free webinar organised by the Department for International Trade in France on Tuesday 7 February at 10:30am GMT. Discover everything you need to know to develop your export strategy and succeed in the French market. The webinar will cover: Market specificities Regulations EU […]
The first of the year's London Fashion Week hits the city from the 17th - 21st February 2023. Emerging designers and renowned fashion houses will be setting up shows across the city to reveal the cutting edge trends and global leading beauty for the forthcoming Autumn/Winter season. This is a womenswear and menswear event spanning […]
Join BeautyMatter and the British Beauty Council for an exclusive event designed to decode the Chinese beauty market. The afternoon is being hosted in collaboration with the Department for International Trade and Spring, with support from Azoya. As China transitions from a zero-Covid policy, there is light at the end of the tunnel to finally […]
From Friday 24th February to Sunday 26th February, Superdrug is inviting shoppers to visit its annual beauty festival. Visitors will have the opportunity to attend exclusive masterclasses hosted by industry insiders from the likes of 31NA, Eylure, Cerave and NYX where they will learn unique tips and tricks. Tickets include entrance to the event, free […]
Since Apple iOS14 rolled out its update, brand have has a diminished ability to track users. Businesses have been left scrambling around for mere crumbs of data and as a result, performance marketing results – especially paid social advertising – have taken a massive hit. In this masterclass, experts from The Pull Agency will explore […]
One of Europe's leading and the UK's largest beauty and spa trade show will return this March. With over 800 brands, 3 conferences, 8 live stages, 6 seminar programmes and 2 make-up and nail championships, this is a must-attend event for over 33,000 professional visitors. From skincare to advanced treatments, make-up to nails, tanning to […]