Join BeautyMatter and the British Beauty Council for an exclusive event designed to decode the Chinese beauty market. The afternoon is being hosted in collaboration with the Department for International Trade and Spring, with support from Azoya.
As China transitions from a zero-Covid policy, there is light at the end of the tunnel to finally move past the pandemic-induced uncertainty. Navigating the market will require foreign brands to have the agility to navigate political, business, and cultural shifts as the second-largest consumer beauty market in the world reopens.
We will take a deep dive into understanding the nuances of the current China beauty landscape to surface the immense opportunities in a maturing market with perhaps the most sophisticated consumers in the world.