The British Beauty Council are pleased to announce that ELEMIS have become a Patron, and to introduce them to you.
We spoke with Noella Gabriel, Global President & Co-Founder of ELEMIS, to find out more about the brand, to discover what excites them about the beauty industry, and to explore why they wanted to become a Patron.
Who are ELEMIS?
We are a skin wellness brand with an aromatherapist’s soul, an artist’s spirit, and a scientist’s commitment to results. An innovative and global British skincare brand with over 30 years of expertise and available in over 45 countries, we believe in ‘Truth in Beauty’.
Entrepreneur and investor, Linda Steiner founded ELEMIS with co-founders Sean Harrington, myself and Oriele Frank. Our vision was to create a skincare range as close to nature as possible. This trio, alongside a directional executive team continue to spearhead our vision to where it is today, with a shared passion for taking holistic care of skin, body and mind.
Our focus is delivering proven results with feel-good skincare products, combined with cutting-edge patented and scientific technology. Our award-winning skincare portfolio includes face and body products and professional treatments with revolutionary formulas.
Nature powers our products; by sourcing natural extracts that catalyse each other and harnessing the power of nature’s finest active ingredients, we can deliver results that you can see and feel, both inside and out.
Every year we work with millions of clients across the globe – in spas, retail stores and online via virtual consultations. Our extensive experience in facial services means we have first-hand knowledge of our client’s complexions and how to tailor skincare solutions for every individual.
Education at ELEMIS is key, pivoted now onto a digital learning platform to continue educating thousands of therapists in ELEMIS professional treatments around the world.
What excites you about the British beauty industry?
The British beauty industry, like ELEMIS, never stands still. Our industry is very entrepreneurial, creative and passionate, pushing the boundaries and continuously evolving for the good of all our communities. The industry has had to constantly evolve and learn how to adapt to the fast pace of our ever-changing world, especially with the digital revolution of e-commerce, shopping TV and social selling.
Most importantly, the drive on sustainability and CSR is critical for the future of the beauty industry who are uniting and collaborating with a sense of urgency that can really make a difference. Recently, Sean Harrington, ELEMIS’ CEO mandated this to be a key driver at board level and appointed Oriele Frank to lead this important initiative and spearhead change throughout the business, focusing on key priorities and targets linked to biodiversity, climate and people.
Product and treatment innovation continue to be the driving force behind this industry, which excites us daily as we search for unique ingredients, different textures and products that really perform, with clinically proven results. It’s great to see so many British beauty brands; both start-ups and heritage brands, leading the way in the industry. Brands like ELEMIS, Charlotte Tilbury, Ren, Pai and Aromatherapy Associates are proving that British beauty is a powerhouse for the future.
ELEMIS is proud to be a significant contributor to the British economy, supporting British manufacturing, product development and our local and global distribution channels from the heart of London and Bristol.
Why did you want to become a Patron of the British Beauty Council?
We value the relentless work that the British Beauty Council has done and is doing to support the industry, publishing some truly informative papers to inform the industry.
They were integral in helping the industry navigate through the pandemic, especially the professional therapists, spas and salons that have suffered hugely during this time. They united the industry and spearheaded that all important voice in the political, economic, and social sectors, helping activate the powerful Beauty Backed campaign.
In addition, their drive on sustainability, diversity & inclusion in the industry is to be admired and is exciting. They are an expert group of industry influencers that are bold, brave and make things happen. As a British brand, we are delighted to commence our patronage journey together and are excited for the synergistic achievements to come. Together we are stronger.
To find out more about ELEMIS, click here to go to their website.