L’Oréal Professional Products Division walked in solidarity through #WalkForHairdressers

by | Jun 25, 2021

L’Oréal Professional Products Division invited all UK and Irish Hairdressers to embark and  unite on a 100,000-mile journey of four laps around the world.

Hairdressers were invited to take part in a collective walking challenge to not only fuel  exercise for the mind, but also exercise for the benefit of all. The initiative saw 846 people  enrol who all contributed to 4-laps around the world – 100k miles! 


Walk For Hairdressers saw the hairdressing community join together remotely to collectively travel around the world as part of daily exercise routines, whatever form that  may take – walking, running, biking or even at-home workouts – and respecting all Government guidelines.  


Powered by technology, L’Oréal Professional Products Division launched a mission on the My Virtual Mission website and app – www.myvirtualmission.com – where each participant signed-up to “join” the mission. The app recorded each person’s progress, which could be viewed on the world map, and added the total miles achieved. The virtual mission started in Birmingham and ended in Cardiff, via the entire world! 


L’Oréal Professional Products continues to be committed to the Hairdressing Industry, especially during these unprecedented circumstances, and as part of the Walk For Hairdressers initiative, the division donated £5,000 to the Hair & Beauty Charity and €5,000  to Look Good Feel Better Ireland. The Hair & Beauty Charity offer financial support to  individuals and their families facing difficult times due to unforeseen circumstances whilst Look Good Feel Better offers free hair and make-up workshops to women suffering with the  appearance related side effects of cancer treatment. 


The #WALKFORHAIRDRESSERS initiative is not only a moment to recognise how important  hairdressing is in supporting our wellbeing but also is a movement that united the  hairdressing industry. L’Oréal Professional Products continue to stand shoulder to shoulder  in solidarity and bring forward initiatives to support our industry. 

Latest posts:

How to trade in China, according to beauty trading experts

How to trade in China, according to beauty trading experts

UK success stories in the Chinese market feel novel. Take British brand's Vitabiotics expansion which has seen 30-40% year on year growth in the market since 2015, or, Argentum Apothecary's launch into China Duty Free just a year after making the jump. BeautyMatter is...

How much filler did Alice Hart-Davis’ MRI reveal?

How much filler did Alice Hart-Davis’ MRI reveal?

Originally published by Alice Hart-Davis, founder of The Tweakments Guide and member of the Council's Policy Committee, this article explores how long dermal fillers really last in the face. Alice says herself: 'Just how long can temporary dermal fillers last in the...


Stay on top of what's happening across the British beauty industry with our weekly news updates, delivered straight to your inbox.

Thanks for subscribing to receive news updates from the British Beauty Council.

Pin It on Pinterest

Share this on social: