British beauty brand, Charlotte Tilbury, has announced its partnership with F1 Academy, to encourage increased female involvement in motorsport
Currently, 40% of F1 fans are female, contributing to a total 2022 season viewership of over 1.5bn. However, only 7% of drivers at formula level are women, and only 4% of these women compete at top levels.
To bridge this gap, globally-renowned beauty brand Charlotte Tilbury has signed a deal with F1 Academy to promote increased female inclusion in the sport.
F1 Academy is an initiative aiming to promote and increase female participation in motorsport both on and off the track. Through the collaboration with Charlotte Tilbury, it is hoped that more women and girls will learn of the F1 Academy’s work, and be inspired to explore motorsport.
On the collaboration, Charlotte Tilbury said: ‘My brand was created for everyone, everywhere, and as a female founder I’m thrilled that we’re the first ever beauty brand to support these powerhouse drivers through our partnership with the F1 Academy.
‘Motorsport has a huge female following, and the drivers in the academy are already increasing representation and diversity in the sport. With this partnership, we will use our global platform to elevate this new generation of fearless young female drivers, and open up the traditionally male-dominated world of motorsport to even more talented young women.’
As part of the collaboration, Rodin cars have gotten the Charlotte Tilbury signature makeover. The ‘Charlotte Tilbury operated by Rodin Motorsport’ car, its livery, helmet, and racing suit have been transformed with the brand’s signature night crimson and rose gold colourways and iconic lips motif.
“At F1 Academy we want young women and girls to feel confident to chase their dreams, no matter the odds,’ said Susie Wolff MBE, Managing Director of the initiative.
Wolff continues: ‘It’s a huge privilege to be partnering with Charlotte Tilbury, a brand whose values align so closely to our own. (The collaboration will) enable us to reach a new audience of young women to showcase the opportunities available to them in our sport. Our message to them is simple: dare to dream.”
You can read Charlotte Tilbury’s full statement here.
