Following the success of VIEVE’s first pop-up in Glasgow last year, it has been announced that the renowned makeup brand will be opening the doors to another pop-up, this time in London’s Covent Garden later this month.
Founded by British Beauty Council Advisory Board Member, pro makeup artist and award-winning beauty influencer Jamie Genevieve, VIEVE was launched in November 2020.
Taking place between 23rd March and 2nd April, the pop-up will exclusively feature VIEVE’s latest launch, as well as the brand’s best-selling makeup products including Skin Nova, Skin Dew and Eye Wands. The iconic limited-edition ‘Joie de VIEVE’ sweatshirts will also be making an appearance.
VIEVE makeup artists will be on hand to help create signature looks and guide customers through the award-winning product offering.
Jamie has hand-picked some special guests of VIEVE and some of her favourite brands to join in the fun, from the Psychic Sisters, to the sought after one-of-a-kind facial workout from FaceGym, and Jack Baxter who will be offering Jamie’s signature waves. Already sold-out, Jamie will be hosting a series of exclusive Masterclasses, featuring the industry experts Caroline Hirons and Sali Hughes, as well as the latest launch from the brand.
WHEN: 23RD MARCH – 2ND APRIL
WHERE: 20 FLORAL STREET, COVENT GARDEN, LONDON
