The Mothership is landing in London: Pat McGrath – aka ‘mother’ (as the industry affectionately knows her) is due to launch the first and only destination in Europe for her complete makeup line on 4th April in Selfridges London Corner Shop.
As part of this collaboration Pat will also be Selfridges Special Guest Editor for a wider in store concept she’s curated called A Technicolour Odyssey. This will showcase collaborative pieces from Pat and designer friends, including Prada, Manolo Blahnik, Valentino, Commes de Garcons and Versace for three months with special events and 24 dedicated windows.
Pat told Vogue she’s been “dreaming of this moment since founding Pat McGrath Labs and to launch in such a major way is just amazing”.
