Yves Saint Laurent Beauty: Abuse is Not Love

by | Nov 25, 2020

Yves Saint Laurent Beauty have launched a new global campaign to help stop domestic violence.

Yves Saint Laurent Beauty have partnered with Women’s Aid, to protect women across the UK, which is part of the Global Abuse is Not Love global campaign. The partnership aims to prevent and fight against Intimate Partner Violence (IPV), a type of domestic abuse.

 

YSL Beauty will offer support to Women’s Aid through a four pillar programmes, which ranges from funding training sessions for children in schools across the country, to educating our own staff to support customers at counter.

 

The Four Pillar Programme:

  • The Safer Futures Project
  • The Expect Respect Toolkit
  • Internal Training of the Yves Saint Laurent Beauty teams
  • Contribution to Thought Leadership through research

 

“Intimate Partner Violence is a hidden crime that thrives on silence. We want to break this silence by starting conversations about abuse in our work places, communities and schools, and to raise awareness of this important issue.” – Emily Byrne, General Manager UK & Ireland, YSL Beauty

 

 

Related reads:

Beauty technology: How to harness artificial intelligence in 2023

Beauty technology: How to harness artificial intelligence in 2023

The Global Beauty and Cosmetics Artificial Intelligence (A.I.) market was valued at $2.7bn last year, and it's expected to reach $13.3bn by 2030. With an increasing number of brands innovating in the beauty technology space, Sampo Parkkinen, CEO and co-founder...

For more information, check out:

THE NEWS YOU NEED TO KNOW

Stay on top of what's happening across the British beauty industry with our weekly news updates, delivered straight to your inbox.

Thanks for subscribing to receive news updates from the British Beauty Council.

Pin It on Pinterest

Share this on social: