Known as the ‘Oscars’ of the fragrance industry, the 29th annual Fragrance Foundation UK Awards 2021 took place at The Brewery in the City of London. With a room full of fragrance lovers, it was a wonderful celebration after the unprecedented of times of the last 18 months.
So, who took home an award?
Media Campaign
- Playboy – Make the Cover
Design & Packaging
- Formula 1 Fragrances Engineered Collection
Interior Fragrance
- Diptyque – Moonlit Fir
Independent Fragrance
- Floral Street – Arizona Bloom
Perfume Extraordinaire
- Matiére Premiére
Readers’ Choice
- Chanel – Coco Mademoiselle Eau Privée
People’s Choice
- Chanel – Coco Mademoiselle Eau Privée
Newcomer
- Nakuna Helsinki
Innovation
- Floral Street – Scent School in a Box
Limited Distribution – Women
- Byredo – Unnamed Limited Edition
Limited Distribution – Men
- Byredo – Unnamed Limited Edition
Online Retailer of the Year
- The Perfume Shop
Retailer of the Year
- Harrods
Best New Fragrance – Women
- Tom Ford – Black Orchid Valentino – Voce Viva
Best New Fragrance – Men
- Carolina Herrera – Bad Boy
Ultimate Launch
- Armani – Giorgio Armani My Way
Click here to find out more about the Fragrance Foundation Awards.
