The Body Shop have expanded their Refill & Recycle Scheme globally, starting with refill stations in 47 stores in France.
The Body Shop was founded by Anita Roddick in 1976 with the belief that ‘business could be a force for good’.
The Body Shop, Bond Street
In 1993 when Anita began the refill and recycle scheme, following consumer demand the brand’s revolutionary scheme relaunched in 2019.
How does the recycling scheme work?
Step 1: Next time you visit us in store, return any empty plastic bottles tubs, tubes and pots. Speak to a member of staff first, so they can fill you in on our recycling scheme, what you can recycle and where to return your empties.
Step 2: With a member of staff, put your clean, empty packaging into the recycling bin. Once the bin is full, our recycling partners, TerraCycle®, collect it so they can recycle or repurpose it into new items like park benches and playgrounds.
Step 3: Whenever you’re near a store, pop by and do it again! Every time you bring your empty packaging in store, we’ll recycle it. It really is that simple.
The refill scheme:
In 2019, the Body Shop relaunched their pioneering product refill scheme in two of their new concept stores: Bond Street in London, and Pacific Centre in Vancouver.
All you need to do is visit one of these stores to pick up your refillable 250ml aluminium bottle, choose from eight of their most popular shower gels and fill it up. Once you’ve finished the bottle, give it a rinse, bring it back and refill it. Due to the positive response to their refillable shower gels, they are working on introducing refillable shampoos, conditioners and hand wash.
Expanding the Scheme
The Body Shop aims to expand their stations globally to 400 stations by the end of 2021, then within 5 years they plan to have refill stations in all of their stores worldwide.
The Body Shop, Bond Street
“We have a lot to say, but the real backbone of The Body Shop is our manifesto. Read it, memorise it. Write it on your walls, on your bodies, send it to your friends. This is for all of us, and it’s a call to arms.
Your body is yours for life.
It works hard for you.
So, take care of it.
With raw, natural and powerful ingredients.
That do wonders for your body.
And wonders for the world.
We’ve never tested on animals.
We’re vegan wherever possible.
We champion ethical ingredients.
And in our fight for a fairer and more beautiful world,
We will always empower women and girls.
We’ll let nothing stand in our way.
Not convention. Not anyone.
Because now, more than ever,
The world needs strong confident bodies.
So, let’s stand up for what we believe in.
Let’s scrub up our bodies.
And scrub up the world.
Let’s roll up our sleeves and…
Let’s Get To Work.”
