In 2019, the British Beauty Council and Oxford Economics launched the first comprehensive study of the economic footprint of the personal care industry on the UK economy. In 2023, Oxford Economics and the British Beauty Council updated this research, quantifying how the industry’s economic impact evolved from 2018 to 2022.

This report is the fourth annual valuation and provides economic impact estimates for 2024 and a forecast for 2025. All figures provided are subject to revision according to ONS data revisions.