The beauty industry is a major consumer of water, using approximately 10.4 million tons in 2020. It significantly contributes to water usage, ocean pollution, and wastewater. Water is essential in manufacturing beauty products and rinsing them off at home, leading to substantial waste and contamination of water systems. With two-thirds of the world’s population expected to face water shortages within this decade, this excessive water consumption is unsustainable and highlights the urgent need for the industry to adopt more environmentally friendly practices.
What you can do with waterThe hair and beauty industry can reduce water usage by installing low-flow showerheads and faucets, using water recycling systems, and promoting dry shampoos and waterless products. Encouraging shorter showers and efficient washing techniques among clients and staff is also crucial. Educating both staff and clients about water conservation and regularly checking for leaks to prevent wastage can further decrease water consumption. By adopting these strategies, we can significantly cut down on water use and enhance sustainability efforts.