Transparency is about being honest and open with shoppers about how businesses source products and the impact they have on people and the planet. This is important as it’s easy for brands to hide the damage they are doing to the planet.
Look to see if a brand is transparent about their suppliers, labour practices, ingredients and packaging to understand its impact on the planet. You can usually find this information on a brand’s website – or if it’s not clear, look to their social media channels or simply ask the question – you have a right to know.