British Beauty Council Patron Here We Flo have been announced as the Grand Prix Winner of the Sky Zero Footprint Fund.

The Sky Zero Footprint Fund initiative is a £2m advertising fund which supports and inspire others to join the journey to Net Zero Carbon. The fund was established to help accelerate and amplify initiatives that drive positive behavioural change and tangible impact towards creating a more sustainable future.

Challenger sanitary and sexual health brand Here We Flo secured the Grand Prix £1m prize ahead of the other four finalists at a showcase held this week; all five shortlisted businesses had already secured £250,000 as part of the scheme, with Here We Flo receiving an extra £750,000.

“We’re beyond thrilled for this incredible win! Winning the Sky Zero Footprint Fund prize will bring our mission, of making shamelessly natural care for life’s messiest moments, to levels it never reached before, completely transforming our business. We’re so proud to finally have a wide-reaching platform to talk about periods and sustainability in ways that have never been done before, and we’re so excited to be bringing our Period Drama into the world alongside the Hatch London team!”

– Susan C. Allen, Co-Founder and interim SHE-EO of Here We Flo

The decision was made at the Mayfair Hotel in London where each brand unveiled their ads. The winning campaign was selected by a panel of credible and knowledgeable judges with strong views on advertising, creativity and sustainability. Judges included advertising legend Sir John Hegarty; Su-Mei Thompson, CEO of the Media Trust; Juliet Davenport, Founder and Director of Good Energy; Lindsey Clay, CEO Thinkbox; Fiona Ball, Group Director of the Bigger Picture at Sky; Stephen Woodford, Chair of the Advertising Association; Jo Coombes, Founder of AdGreen, Gideon Spanier, UK Editor-in-Chief of Campaign and Karen Blackett OBE, Country Manager at WPP & GroupM UK CEO.

Judges were impressed with all final creatives presented but after tough deliberation, Here We Flo secured the Grand Prix because of its “ability to share their entire brand story in 30” and doing in it in a funny, challenging and memorable way”

“A huge congratulations to Here We Flo for winning the £1m Sky Zero Footprint fund. The judges were truly impressed with the passion for their business which shone through at every stage of the process. They have produced a fantastic TV ad that we believe will have a tangible impact on consumer behaviour. All the finalists delivered brilliant pitches with high quality, big impact, creative TV executions – Olio, OVO Energy, Path financial and Pura will launch their new TV campaigns alongside Here We Flo in a couple of weeks. We know that all our 5 winners will play a key role in encouraging the nation to make small but significant changes to help the planet. It’s exciting that through the process we’ve unearthed new and disruptive brands, giving them a platform to amplify their message through the power of TV.”

– Sarah Jones Director of Planning at Sky Media

The five winning ads were all produced following best practice advice and recommendations from the Advertising Association’s AdGreen programme. The ads will be unveiled as part of a launch campaign linked to coincide with the COP26 conference which Sky is a key partner of.

Established by Sky, the Footprint Fund is part of the Sky Zero campaign to be net zero carbon by 2030. The five finalists of Sky Zero’s Footprint Fund are:

• Here We Flo
  Founded in 2013, Here We Flo believes that what we put in our bodies should be as natural as possible, kind to our bodies and kind to the planet. From biodegradable pad liners to organic tampons, all products are vegan and cruelty free and made from 100% organic or natural materials.
• OLIO
  The number 1 free sharing app, OLIO, allows users to find people that are giving away food and household items to their neighbours for free. It strives to fight waste, help the local community and save the planet!

• OVO Energy
  OVO puts the planet at the heart. It offers 100% renewable electricity on all plans. It also plants a carbon-busting tree for every year a customer joins.

• Path Financial
  The Path is a financial advisory firm with the idea that pensions, savings, and investments could be used as a force to reverse climate change. While offering practical financial advice, The Path is aligned with UN Sustainable Development Goals and focuses on ethically-led investment strategies.

• Pura
  Launched by two Cheshire-based parents, Pura, offers affordable, sustainable baby products. From eco-friendly nappies to flushable baby wipes, Pura helps people to take care of the planet as well as their family.